![]() ![]() If the website consists mostly of written content with small lettering, then the readability of the font is paramount. So choose a font that evokes a feeling that matches the personality of your business.īut there are other considerations when choosing a font as well. Therefore, picking the right font is crucial to convincing readers that your site is the right place for them.įor example, if you are a law firm you want to project order, stability, power, and tradition, you wouldn’t choose this font for your law firm logo. Research shows that readers take only 0.5 seconds to form an opinion about a website, and 94% of that opinion is based on the site’s design. So first and foremost, the font you choose must evoke feelings in harmony with the ideas you are trying to convey.
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